Avida’s Red Letter Day campaign spreads the spirit of gratitude

AVIDA Land Corp. takes the lead in building a community of thankful Filipinos with its new campaign titled “Red Letter Day”.

The country’s leading property developer has organized a series of Red Letter Day events to encourage Filipinos to show gratitude and appreciation to the people who matter to them. The campaign was launched at Greenbelt 3, followed by two special events at Trinoma and Bonifacio High Street.

MCOY FUNDALES and Barbie Alamalbis perform a duet during the Red Letter Day celebration in Trinoma. Participants in Red Letter Day events find creative ways to say "Thank You" to loved ones who make their life better. Avida organizes Red Letter Day events to promote the spirit of gratitude among Filipinos.

“Saying ‘thank you’ is the easiest way of expressing your gratitude to your friends, parents, and people that are important to your life. It’s a simple act but it’s very meaningful; it evokes positive feelings both to you and the people you say thank you to,” says Tess Tatco, Avida Land Marketing Head.

“As the advocate of ‘Red Letter Day’, Avida Land Corp. would like to thank hardworking Filipinos who trust us in providing a quality living experience for their families,” she adds.

Red Letter Day FB app

As part of the campaign, Avida has launched the “Red Letter Day” software application on Facebook. This tool allows people create personalized messages of thanks to their relatives and friends.

By just logging in to the Facebook page (www.facebook.com/AvidaLandCorp) of Avida, users can register and make  thank you notes that can be posted in their Facebook Wall.

DJ GELLI VICTOR helps get the crowd into a grateful mood at the Red Letter Day event in Trinoma. Avida's Red Letter Day campaign encourages the public to adopt a spirit of gratitude and be thankful to their loved ones who made sacrifices to make their lives better.

“We want our campaign to reach as many Filipinos as possible that’s why we put up the Red Letter Day app on our Facebook page. Social networking is a great way to spread our message,” Tatco says.

Fun activities and special prizes

Those who attended the events were treated to fun activities and given the chance to win exciting prizes during the raffle. They also enjoyed recording their thank you videos at the YouThanks booth.

THANK YOU. Participants at the Red Letter Day event in Trinoma got the chance to thank loved ones who give them care, affection and make sacrifices for their benefit. This was done through creative, interactive activities. The event was organized by Avida to foster the spirit of gratitude and hope among Filipinos.

There was also the Snap-o-Thanks station wherein people can have their picture taken together with their thank you shout-outs.

Participants also took home freebies and souvenir items from Avida.

Star-studded

The “Red Letter Day” events provided live entertainment from established and up-and-coming local artists. Pop stars Myrus, Princess Velasco, and Sheng Belmonte; as well as bands True Faith and Kiss Jane performed during the campaign’s launch at Greenbelt 3.

PINOY ROCK ICON PEPE SMITH and Letter Day Story frontman Dex Yu rocked the house at the Red Letter Day event in Trinoma. Red Letter Day is an Avida campaign that promotes the spirit of gratitude among Filipinos, allowing them to say 'Thank You' to their loved ones in creative ways.

Pinoy rock icon Pepe Smith jammed with Letter Day Story at the event held in Trinoma. Kenyo front man Mcoy Fundales, Barbie Almabis, Arnee Hidalgo, and Tanya Markova performed as well. Pop group 1:43 also wowed the crowd.

During the event at Bonifacio High Street, APO Hiking Society’s Jim Paredes performed alongside Faith Cuneta, while True Faith capped the night with a set of their hits.

INTERACTIVE ACTIVITIES during the Red Letter Day event in Trinoma included the chance to write down a message of thanks and pose with it by a Photo Wall. The photo is then posted on the Facebook page of Avida. Avida is organizing Red Letter Day events to nurture a spirit of gratitude among Filipinos--so they could thank loved ones who help make their lives better.

All the artists who performed are part of “Tunog Natin: Songs From Home Compilation Album”, a record produced by Avida for its Tunog Natin advocacy.

   

Look fab from day ‘til night with Tomato’s new collection!

THIS IS IT, fashionistas. Two words of advice when creating your new look: Be practical and versatile. You don’t need to spend so much to create the look you want—in today’s world, there are simply too many options, so you can surely find the look you want within your budget. Now that’s being practical.

Next--don’t splurge on items you can only use once or twice. Versatility is in nowadays, so choose items you can mix and match. This lets you create the right look for the right occasion, without buying too many sets of clothes and accessories. Find items that let you create looks for a number of occasions, whether day or night.

What’s the easiest way to follow this advice? Go to any Tomato store, where practicality and versatility always go hand in hand. The fashion savvy find shopping at Tomato super fun and easy on the pocket. Tomato offers clothes that are not only fashionable but versatile as well.

Tomato’s latest collection includes day-to-night dresses and other fashion items that can be used in the morning at work and worn at night for parties and cocktails. And with a dash of creativity and a pinch of styling, these clothes can also be used for graduations and proms.

“Who says you need a huge wardrobe just to come up with different styles for different occasions? Tomato’s newest collection has pieces that will take men and women from day to night. All you need to do is to mix and match these outfits with blazers, bags, shoes, and accessories, then you’re all set from morning ‘til night. Plus, we currently have a wide selection of dresses that are at 20% markdown!  Just perfect for that Prom and Graduation Ball!” says Eric Galos, Marketing Manager of Tomato.

Tomato is all about first-rate, value-for-money fashion. It caters to the dynamic needs of the urban man with Tomato Green; and satisfies women’s cravings for chic, flirty fashion with Tomato Red.

Day-to-night dresses

For women, Tomato Red has a black long-sleeved cocktail dress that’s very chic and edgy. It can be worn together with a mustard belt and bag and a black leather watch. For a night out on the town, it can be paired with a metallic clutch, animal print flats, and a feather necklace for a more fab look.

There’s also the long turquoise dress that can be paired with a gray blazer, a black handbag, and animal print flats. This ensemble is great for a corporate look at daytime. This frock also looks gorgeous when paired with gold accessories to glam up your nightlife.

Tomato Red likewise has a dark pink dress with flowery pleats and a wide belt. It can be worn with black flats and a white bag. But for casual night styling, it can be paired with a blazer, a black belt, and a black clutch.

“What’s great about these dresses is they’re not only for casual and corporate looks. They can be styled for proms, graduations, and other special occasions that would require women to doll up. By wearing a pair of stilettos and adding the right accessories, you can get glammed up for a night out,” Galos explains.

DARKLY PINK DRESS WITH FLOWERY PLEATS and a wide belt. Wear with black flats and a white bag during the day, but style for a casual night out by pairing with a blazer, a black belt, and a black clutch.

LONG TURQUOISE DRESS BY TOMATO. Pair it with a gray blazer, a black handbag, and animal print flats. Looks great for a corporate look at daytime, but looks gorgeous when paired with gold accessories for a glammed up nightlife.

TOMATO'S LONG-SLEEVED BLACK COCKTAIL DRESS. Very chic and edgy. Wear it with a mustard belt and bag and a black leather watch. For a night on the town, pair with a metallic clutch, animal print flats, and a feather necklace for a more fab look

Day and night fashion for men

For men who want to try something exciting for a casual look, Tomato Green has a stylish black shirt that can be paired with white cropped pants, brown leather shoes, and a brown bag. At night, the shirt can be worn with a black leather jacket, black pants, and black shoes.

There’s also the floral button-down shirt that can be worn with cropped jeans, brown belt, black topsiders, and a messenger bag. For a more elegant and edgy night style, the shirt can be worn with a black blazer and black pants.

Galso says, “The day and night collection for men will definitely help guys build a practical and functional wardrobe that will carry them though many different occasions.”

STYLISH BLACK SHIRT BY TOMATO GREEN, may be paired with white cropped pants, brown leather shoes, and a brown bag. Wear this at night with a black leather jacket, black pants, and black shoes.

FLORAL BUTTON-DOWN SHIRT FROM TOMATO GREEN.  Wear it with cropped jeans, brown belt, black topsiders, and a messenger bag. Pair with a black blazer and black pants for an evening look that's elegant with a touch of edgy.

Investment fashion

Tomato’s night and day fashion pieces are smart investments for shoppers as the clothes can be worn from day to night as well as for casual to sophisticated styling. Lennie Dionisio, Managing Director of Tomato, says that versatility is one of the key components of investment fashion.

Lennie says versatility is one of the strengths of Tomato as a brand and that’s apparent in their collections. Tomato products, she says, offer exactly the kind of versatility today’s fashion savvy consumer is looking for.

“Our night and day fashion items for men and women are great investments because shoppers don’t have to buy so many clothes just to expand their wardrobe. Without breaking the bank, our fashion pieces can be worn for a day at the office and for a party later at night,” she adds.

Go from day to night in a fashionable flash with Tomato’s newest collection. Tomato branches are located at SM Mall of Asia, SM City Manila, SM Megamall, SM City San Lazaro, SM North EDSA The Block, SM City Fairview, Glorietta, Trinoma, Robinson’s Place Manila, Robinson’s Metro East, Marquee Mall, Star Mall, Market! Market!, SM Southmall, SM Bicutan, and SM Bacoor.